One very common mistake I find people make is they decide their Web site should rank well for Phrase X. What makes Phrase X so special is that they think everyone uses that phrase to find content like their own. We've all optimized for Phrase X at least once and then wondered why no one was clicking on our good placements.
Last week I pointed out that it is important to get ongoing feedback from your Marketing, Advertising, and Publicity segments.
But you have to know that you are targeting the right expression. Phrase X is not the right expression. This is why keyword research is so import...
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